Business Storytelling Foundation Course
Cut through the noise with a secret story formula used in the world of media and entertainment. Bring a little bit of Hollywood to your business message.
Course curriculum
-
1
Welcome
-
The journey ahead
-
Tips on how to get the most out of this course
-
-
2
Act One - Once upon a time in business
-
Are you sitting comfortably...
-
-
3
Why most business stories fail
-
The struggle to stand out
-
-
4
Words before pictures
-
Think story first
-
-
5
Stop bragging!
-
It's not all about YOU!
-
-
6
Three common mistakes businesses make
-
Are you being clear? Precise? And relatable?
-
-
7
1. Are you being clear?
-
Does your business message clarify or confuse?
-
-
9
3. Watch your words
-
Make your website a conversation
-
-
10
Significant Objects case study
-
Proof that business storytelling adds value
-
-
11
Next steps
-
Test what you've learned
-
Bonus lesson: a great story idea costs nothing
-
-
12
Act Two - Seven essentials for successful storytelling
-
Introduction to Act Two - Samsung
-
-
13
1. What are you saving the world from?
-
Does your company message galvanise people to action?
-
-
14
2. Brands are like people
-
We like people who are authentic, trustworthy and real
-
-
15
3. More about the hero
-
If your company is NOT the hero - then what is YOUR role?
-
-
16
4. Stay on message
-
Is your business message singular, simple and memorable?
-
-
17
5. Stories for story's sake
-
Bridging the story to your product
-
-
18
6. Dial up the drama
-
Think of the consequences. Problem + consequence = story
-
-
19
7. How to build suspense
-
Holding your audience's attention
-
-
20
Kaspersky case study
-
The seven essentials in action (the right way)
-
-
21
Next steps
-
Test what you've learned
-
-
22
Act Three - Six step storytelling formula
-
Introduction to Act Three
-
-
23
The hero
-
The hero
-
The hero applied to your business
-
-
24
The Mission
-
The Mission
-
Applying the mission to your business
-
-
25
The Problem
-
The Problem
-
Applying the problem to your business
-
-
26
The Guide
-
The Guide
-
Applying the guide to your business
-
-
27
The Journey
-
The Journey
-
Applying the journey to your business
-
-
28
The resolution
-
The Resolution
-
Applying the resolution to your business
-
-
29
Bringing it all together
-
Your new North Star narrative
-
-
30
Case study: Google
-
Google
-
Online reviews
To date, best investment of my life....
Digen Varma
Such quick hands on learning with easy guide book to implement right away.
Such quick hands on learning with easy guide book to implement right away.
Read LessExcellent course on storytelling
Edward Perper
I enjoyed the course very much. I really liked that each lesson was short and sweet and to the point. Very clear and very useful.
I enjoyed the course very much. I really liked that each lesson was short and sweet and to the point. Very clear and very useful.
Read LessGreat introduction for the uninitiated
Rob Hardwick
Business Storytelling Foundation Course
You will learn
-
Act One
How storytelling will transform your business. Why most business stories fail. Three common mistakes people make. Great stories don't need money.
-
Act Two
Seven essential tools and tips for successful storytelling in business. Clarify your brand message. Building suspense. Why brands are like people.
-
Act Three
Learn the secret formula to craft a new brand narrative or sales pitch. Apply the six-step storytelling process used in film, books and stage. It never fails.