Why this course?

Not everyone can afford a PR agency. So does this mean you'll get overlooked by the media? Not if you learn the PR secrets of influencing editors, journalists and bloggers to write about your business.

Watch Intro Video

Course overview from our instructor

Course contents

  • 1

    Welcome

    • The journey ahead

    • Tips on how to get the most out of this course

  • 2

    Are you making these mistakes with the media?

    • Not all press releases are created equal

  • 3

    What editors want from you

    • How to get your story to the top of the 'yes' pile

  • 4

    Write the way they write

    • Why so many worthy press releases still end up in the bin

  • 5

    Make it relevant

    • Put yourself in the editor's shoes...

  • 6

    Think like a newshound

    • How to identify stories about your company that journalists will love

  • 7

    Pitch it right

    • There's a right and a wrong way to pitch a story...

    • Quick quiz - test what you've learned

  • 8

    Storytelling secrets: #1

    • Journalist storytelling secret #1: Bad news sells

  • 9

    Storytelling secrets: #2

    • Journalist storytelling secret #2: Human interest

  • 10

    Storytelling secrets: #3

    • Journalist storytelling secret #3: Resolution

  • 11

    How to write a press release

    • How to write a press release the way editors want them

  • 12

    How to structure a press release

    • The inverted triangle

    • Proof the triangle works...the news test

    • Quick quiz - the inverted triangle

  • 13

    Become the go-to expert

    • How to position your company as an expert in your field

    • Quick quiz - thought leadership

  • 14

    How to approach a case study

    • How to write a customer case study that will get published

  • 15

    How to structure a case study

    • How to use storytelling to structure your case study

    • Quick quiz - test what you've learned about the case study

  • 16

    Summary

    • Eight ways to keep on the right side of editors that will keep them coming back for more

    • Quiz: Ergo Software PR puff

  • 17

    Before you go

    • A picture paints a thousand words...

    • And finally... some extra resources for you

Invest in yourself

  • £75.00

    How to get free press coverage for your business

    Buy now